According to World Wildlife Fund (WWF), up to 58,000 square miles of forest is lost annually – the equivalent of 48 football fields a minute. The result of this deforestation is a threat to the estimated 1.6 billion people who rely on forests for their way of life, as well as to some of the most endangered plants and animals on the planet.

The factors behind deforestation are complicated, and the tactics necessary to halt it vary by location to location. But for over 25 years, one of WWF’s success stories has been the Global Forest and Trade Network (GFTN), which the NGO says connects over 200 companies, communities and government agencies in over 30 countries. This collaboration has a long history of results, which are necessary as some estimates suggest the amount of wood culled from forests annually may need to triple by mid-century.

By bringing various stakeholders together, WWF insists that GFTN has ensured millions of acres of forests have become certified as sustainably managed, while fostering a market for pulp and paper that provide economic benefits for the companies and people that rely on them. TriplePundit recently spoke to Samantha St. Pierre, Manager of Markets Transformation for Forestry of Rainforest Alliance (RA), about her perspectives on GFTN’s impact in North America. RA is one non-profit that has had a long relationship with GFTN and has staff that advise the group on a regular basis.

Read the full article on Triple Pundit, part of a series on responsible forestry.

Image credit: Ken Lund/Flickr

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.