We still have two months to go in 2011, but so far the highlight for GreenGoPost.com this year has been the inspiration that resulted from the Naples Trash Crisis. Organizations like CleaNap and Friarielli Fibelli have used rakes and brooms as positive weapons to not only clean their city, but inspire social change and social innovation far outside their base in southern Italy.

Now CleaNap is one of many dynamic organizations that will launch separate one-day cleanup actions from March 24 to September 25, 2012. From Albania to Uganda, civil societies will harness the power of both social media and gardening tools to raise awareness about destruction that results from the illegal dumping of garbage. World Cleanup 2012, which has its origins from 2008 in Estonia, may very well have a greater affect than the current amorphous Occupy Wall Street that may dominate headlines--but has a long way to go to become a truly effective force for change.

CleaNap will take its ambition to literally new heights: cleaning up Mount Vesuvius National Park. An icon that millions from around the world have visited, the park unfortunately has become a repository of garbage, from electronic waste to such toxins as asbestos. An adjacent LEGAL garbage dump hardly helps matters.

With the growing attention placed on sustainability, the actions of World Cleanup 2012 are among the best ways to raise social awareness. With plenty of low hanging fruit--or garbage--the real Olympics in 2012 will occur as ordinary citizens are empowered to transform their local towns and countryside into better places to live. And in Napolitania, nothing, including Pompeii, should be buried in garbage.

Special thanks to Emiliana Mellone and CleaNap for their role in raising this issue.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.