Leon Kaye

Leon Kaye

I started GreenGoPost.com in 2009. Like millions of Americans, I found myself in a career transition in the wake of the 2008-2009 global financial crises. I was part of a statistical layoff, so I took that pink slip as an opportunity to do what I really wanted to do. I had always had a latent interest in sustainability and how it can make business more efficient, effective and responsible.

“GoGreenPost” was taken, so I reversed those words, and I never really thought about the changing the name. Back then I was living in Los Angeles, so this site’s name became a play on being a “gringo” in Los Angeles. Since then I left L.A., and moved to Fresno. I have also spent a lot of time in Abu Dhabi, where I worked within Masdar, the Abu Dhabi Renewable Energy Company. Currently I go back and forth between Fresno and the Monterey Bay area.

My thoughts about sustainability is that for it to scale and succeed, there needs to be a business case. Yes, the environmental benefits are obvious. But in a world where employment and business competitiveness rests on the bottom line, it is up to us to make the economic case. Furthermore, becoming more environmentally responsible, and evaluating a business’s social impact, opens the door to more innovation, an improved brand reputation and an organization’s long-term viability.

Since I founded GreenGoPost.com, I have written for several publications and have worked with organizations accomplishing some of the most impressive work in the world of sustainability. Currently most of my by-lined work is on Triple Pundit, and I’m grateful for the opportunity the editors have given me since I signed up with them in 2010.

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Leon Kaye
leon [at] greengopost.com
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