I am here in Burlington, Vermont for some insight on why Ben & Jerry’s has shifted to sourcing only fair trade ingredients. All of the company’s ingredients will be fair trade certified by 2011 in Europe; the same will be true in the USA by 2013. Fair Trade USA is working closely with Ben & Jerry’s on this massive shift.
Why does Fair Trade matter? Paying a slight premium for goods from cotton to bananas to coffee ensures that farmers get a decent price for their crops; that their kids go to school and they have access to credit; and middlemen, who often exploited these farmers, are cut out of the picture.
For more detail on why Fair Trade USA’s work is so important, and why paying a fair price is better than just handing out money, please watch this video:
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
I am here in Burlington, Vermont for some insight on why Ben & Jerry’s has shifted to sourcing only fair trade ingredients. All of the company’s ingredients will be fair trade certified by 2011 in Europe; the same will be true in the USA by 2013. Fair Trade USA is working closely with Ben & Jerry’s on this massive shift.
Why does Fair Trade matter? Paying a slight premium for goods from cotton to bananas to coffee ensures that farmers get a decent price for their crops; that their kids go to school and they have access to credit; and middlemen, who often exploited these farmers, are cut out of the picture.
For more detail on why Fair Trade USA’s work is so important, and why paying a fair price is better than just handing out money, please watch this video:
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
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