I am here in Burlington, Vermont for some insight on why Ben & Jerry’s has shifted to sourcing only fair trade ingredients. All of the company’s ingredients will be fair trade certified by 2011 in Europe; the same will be true in the USA by 2013. Fair Trade USA is working closely with Ben & Jerry’s on this massive shift.

Why does Fair Trade matter? Paying a slight premium for goods from cotton to bananas to coffee ensures that farmers get a decent price for their crops; that their kids go to school and they have access to credit; and middlemen, who often exploited these farmers, are cut out of the picture.

For more detail on why Fair Trade USA’s work is so important, and why paying a fair price is better than just handing out money, please watch this video:

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.