I am here in Burlington, Vermont for some insight on why Ben & Jerry’s has shifted to sourcing only fair trade ingredients. All of the company’s ingredients will be fair trade certified by 2011 in Europe; the same will be true in the USA by 2013. Fair Trade USA is working closely with Ben & Jerry’s on this massive shift.

Why does Fair Trade matter? Paying a slight premium for goods from cotton to bananas to coffee ensures that farmers get a decent price for their crops; that their kids go to school and they have access to credit; and middlemen, who often exploited these farmers, are cut out of the picture.

For more detail on why Fair Trade USA’s work is so important, and why paying a fair price is better than just handing out money, please watch this video:

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.