In my latest article on Guardian Sustainable Business, I feature Whole World Water, a new social enterprise based out of New York City. Co-founded by Karena Albers and Jenifer Willig, Whole World Water’s goal is to install cost-effective water filtration systems at hotels and resorts. For $1,000, hotel properties can score a quick return on investment, reduce the absurd distances that bottled water travels over long distances and fund clean water and sanitation projects in poor rural areas. Reducing waste, combatting water scarcity and building economic opportunities at the same time? Some may poo-poo this idea, but I am rooting for this campaign to flourish when it launches on March 22.

Read the full article here.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.