Whole World Water Campaign Tackles Bottled Water and Sanitation Challenges
In my latest article on Guardian Sustainable Business, I feature Whole World Water, a new social enterprise based out of New York City. Co-founded by Karena Albers and Jenifer Willig, Whole World Water’s goal is to install cost-effective water filtration systems at hotels and resorts. For $1,000, hotel properties can score a quick return on investment, reduce the absurd distances that bottled water travels over long distances and fund clean water and sanitation projects in poor rural areas. Reducing waste, combatting water scarcity and building economic opportunities at the same time? Some may poo-poo this idea, but I am rooting for this campaign to flourish when it launches on March 22.