In my latest article on Guardian Sustainable Business, I feature Whole World Water, a new social enterprise based out of New York City. Co-founded by Karena Albers and Jenifer Willig, Whole World Water’s goal is to install cost-effective water filtration systems at hotels and resorts. For $1,000, hotel properties can score a quick return on investment, reduce the absurd distances that bottled water travels over long distances and fund clean water and sanitation projects in poor rural areas. Reducing waste, combatting water scarcity and building economic opportunities at the same time? Some may poo-poo this idea, but I am rooting for this campaign to flourish when it launches on March 22.

Read the full article here.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.