CO2? Try H2O.  Water scarcity will confront business with both its greatest challenges and most compelling opportunities in the next decade.  Changing millennia of human behavior and assumptions will not be easy:  most consumers in the developed world are used to paying almost nothing for access to water.  In other countries, the lack of access to clean water is a huge burden, just at a point at which more companies are investing there to find new sources and new markets outside of North America, Europe, and East Asia.

So what are companies doing about it?   Campbell Soup Company, for example, provides a template by which food and agricultural firms can work with everyone from farmers to consumers to optimize their water usage.  But all sectors must take a hard look at their water use. semiconductor manufacturers, the textile and fashion industries, and even energy efficient companies that manufacture hybrid cars, are all large consumers of water.  Many are partnering with WWF to address the challenges due to current and future water scarcity.

Now professional services firms are getting into the game.  Deloitte, for example, is bolstering its staff in order to advise more clients on how to confront water issues.

Read my article on how businesses are becoming aware of their water footprint on Triple Pundit.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.