In my latest article on Guardian Sustainable Business, I discuss the nascent water offset market. As of now there are two different kinds of schemes: one that pays the owners of water rights to not use their water allotments and another that works similarly to carbon offsets. With water stewardship becoming increasingly of focus of companies burnishing their sustainability programs, many questions about water offsets must be asked. Can they make a difference in a world where fresh water is becoming more scarce? Should companies like those in the beverage industry tackle water usage at the source? Or can new technologies and more water efficient processes really make a difference?

Read the entire article here.

Photo courtesy Leon Kaye.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.