Water is the new carbon, as I state in my latest article on Guardian Sustainable Business. While many companies have tackled issues related to energy, I argue that water should be on companies’ radar. It is not just about checking the boxes to prove that a firm is one engaged in CSR (corporate social responsibility). An investment in water efficiency measures actually can gain a company an impressive return on investment (ROI).

My article highlights Campbell Soup Company. In a talk with David Stangis, he explained to me how for Campbell’s, water stewardship is about building relationships with local communities, energy efficiency, and good business sense.

Read the full article on The Guardian, and follow David Stangis, the VP of CSR at Campbell Soup Company, on Twitter.

The Water Hub on The Guardian is well worth your time, too.

Photo is of Napoleon, Ohio, home to Campbell's largest food processing factory.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.