Water is the new carbon, as I state in my latest article on Guardian Sustainable Business. While many companies have tackled issues related to energy, I argue that water should be on companies’ radar. It is not just about checking the boxes to prove that a firm is one engaged in CSR (corporate social responsibility). An investment in water efficiency measures actually can gain a company an impressive return on investment (ROI).

My article highlights Campbell Soup Company. In a talk with David Stangis, he explained to me how for Campbell’s, water stewardship is about building relationships with local communities, energy efficiency, and good business sense.

Read the full article on The Guardian, and follow David Stangis, the VP of CSR at Campbell Soup Company, on Twitter.

The Water Hub on The Guardian is well worth your time, too.

Photo is of Napoleon, Ohio, home to Campbell's largest food processing factory.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.