Oh man, how prescient our timing of the Twinkie Challenge has panned out. With the company under bankruptcy, a word of wars has emerged over the demise of Hostess and of course, the esteemed brand. It was the union’s fault for not budging on wages. It was the executives’ fault for taking huge pay raises. Heck it was Obama’s fault--good thing this meltdown happened before the election. Well, as we enter the second week of our Twinkie Challenge, the little sponge cakes with mystery creme filling are doing just fine. Let’s see if they last until the Twinkie brand is reborn.
twinkies, twinkie challenge, Hostess, bankruptcy, unions, executives, Obama, Obama’s fault,

Twinkies, Day 8

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.