Timberland Moves on Despite Merger, Appoints New CSR VP
The announcement earlier this month that VF Corp will acquire Timberland for about US$2 billion raised many questions within the corporate social responsibility (CSR) world. Timberland is a leader in CSR reporting and has a strong track record of pushing the envelope when it comes to issues affecting people and the planet. Would joining a family of brands that includes John Varvatos, Vans, and Lee have an impact on Timberland’s sustainability efforts? Or could Timberland serve as a catalyst for spurring increased CSR initiatives throughout VF, a company that earned US$7.7 billion last year? Regardless of the path Timberland and its new parent takes, the company has hired a new vice president of corporate social responsibility (CSR), Mark Newton. Read my thoughts on Triple Pundit.