The announcement earlier this month that VF Corp will acquire Timberland for about US$2 billion raised many questions within the corporate social responsibility (CSR) world.  Timberland is a leader in CSR reporting and has a strong track record of pushing the envelope when it comes to issues affecting people and the planet.  Would joining a family of brands that includes John Varvatos, Vans, and Lee have an impact on Timberland’s sustainability efforts?  Or could Timberland serve as a catalyst for spurring increased CSR initiatives throughout VF, a company that earned US$7.7 billion last year?

Regardless of the path Timberland and its new parent takes, the company has hired a new vice president of corporate social responsibility (CSR), Mark Newton.

Read my thoughts on Triple Pundit.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.