The announcement earlier this month that VF Corp will
acquire Timberland for about US$2 billion raised many questions within the corporate social responsibility (
CSR) world.
Timberland is a leader in
CSR reporting and has a strong track record of pushing the envelope when it comes to issues affecting people and the planet. Would joining a family of brands that includes John Varvatos, Vans, and Lee have an impact on Timberland’s sustainability efforts? Or could Timberland serve as a catalyst for spurring increased CSR initiatives throughout VF, a company that earned US$7.7 billion last year?
Regardless of the path Timberland and its new parent takes, the company has hired a new vice president of corporate social responsibility (CSR), Mark Newton.
Read my thoughts on
Triple Pundit.
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division,
GGP Media.
Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based
Triple Pundit,
Inhabitat and now
The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's
Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
The announcement earlier this month that VF Corp will acquire Timberland for about US$2 billion raised many questions within the corporate social responsibility (CSR) world. Timberland is a leader in CSR reporting and has a strong track record of pushing the envelope when it comes to issues affecting people and the planet. Would joining a family of brands that includes John Varvatos, Vans, and Lee have an impact on Timberland’s sustainability efforts? Or could Timberland serve as a catalyst for spurring increased CSR initiatives throughout VF, a company that earned US$7.7 billion last year?
Regardless of the path Timberland and its new parent takes, the company has hired a new vice president of corporate social responsibility (CSR), Mark Newton.
Read my thoughts on Triple Pundit.
Pingback: Timberland Is Drastically Reducing Its Emissions – Is It Enough?