Less than 3 percent of the Earth’s water is drinkable, and only 0.30 percent of that freshwater is readily accessible. And the one-two punch of climate change and a rapidly growing population has resulted in water scarcity around the world.

In addition to the environmental and social impacts, there is an economic case for being far more judicious about how water is used and treated. The World Bank, for example, estimates that water scarcity could cost some regions as much as 6 percent of GDP – and droughts will wreak havoc on developed and developing nations alike.

As this perfect storm brews, companies that invest in wastewater treatment and recycling will find they can enhance their bottom line. In addition, these forward-looking companies can gain the trust of local communities, especially if their operations are located in areas at risk of drought and water scarcity.

Corporate water programs vary by location and company, as the complexity of water does not allow for any one-size-fits-all approach. TriplePundit profiled two companies with very different business models. One is among the most recognized clothing brands on earth; the other is well known for its breakfast cereals and other marquee food brands. Levi's and General Mills share their stories.

Read the entire article on Triple Pundit, part of sustainable waste management series.

Image credits: 1) General Mills/Flickr; 2) Levi Strauss & Co./Unzipped Blog

General Mills

General Mills may be based in Minneapolis, but its wastewater ideas come from across the country

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.