We started our Twinkies Challenge just over two weeks ago. After the roller coaster of the Hostess bankruptcy and collapse, then the possible chance at sorting out an agreement between the company’s management and one of its  unions, it turns out the company is done. Watch for Hostess’ assets to be snapped up quickly; after all, these are iconic brands that needed a better marketing plan.

I wonder if by the time Hostess Cupcakes and Twinkies are revived, these Twinkies in the jar will change in appearance. So far they seem to be holding up fine.

Twinkies challenge, twinkie challenge, Twinkies, Hostess, Hostess cupcakes, hostess assets, hostess bankruptcy, Leon Kaye

Twinkies, day 15

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.