We started our Twinkies Challenge just over two weeks ago. After the roller coaster of the Hostess bankruptcy and collapse, then the possible chance at sorting out an agreement between the company’s management and one of its  unions, it turns out the company is done. Watch for Hostess’ assets to be snapped up quickly; after all, these are iconic brands that needed a better marketing plan.

I wonder if by the time Hostess Cupcakes and Twinkies are revived, these Twinkies in the jar will change in appearance. So far they seem to be holding up fine.

Twinkies challenge, twinkie challenge, Twinkies, Hostess, Hostess cupcakes, hostess assets, hostess bankruptcy, Leon Kaye

Twinkies, day 15

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.