I have long followed my favorite corporate social responsibility (CSR)
thought leaders on
Twitter, and today I thought I would share who the top business- and enterprise-wide “Tweeps” are on my favorite social media platform.
Maintaining a presence on social media, especially Twitter, is difficult. Nevertheless, this top 10 list includes businesses who push the envelope on CSR discussions. What made these 10 stand out is not only the content they share, but their level of engagement with other users and thought leaders in the social media universe.
Too often, individuals, and companies, use Twitter as a way to blast self-promoting good news and pats on the back. But this group excels and soars above the rest because of the level to which they engage with others in the Twittersphere. Direct messages are returned; public replies are not ignored; and they interact with the community, sharing information, best practices and cutting-edge ideas.
The list is in alphabetical order: this is subjective as it is so I find it impossible to actually rank them from 1 to 10. I included a public relations firm and a small food company. One firm, Strauss Group, is based in Israel. And for those pushing me to make a choice, if I were cornered by a thug twice my size and forced to make a decision on the top corporate tweep, I would have to choose either SCJ Green Choices or Cisco CSR--their consistency and breadth of conversations are impressive.
Here is the list. Share your thoughts with me, on of course,
Twitter.
Campbell Soup Co CSR (
@CampbellCSR)
Cisco CSR (
@CiscoCSR)
Ford Motor (
@Ford)
Microsoft Citizenship (
@msftcitizenship)
PepsiCo (
@PepsiCo)
SAP Sustainability (
@sustainableSAP)
(SC Johnson) SCJ Green Choices (
@SCJGreenChoices)
Strauss Group (@
StraussGroup)
UPS (
@UPS)
Vital Farms (
@vitalfarms)
Waggoner Edstrom (
@WE_Citizen)
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About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division,
GGP Media.
Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based
Triple Pundit,
Inhabitat and now
The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's
Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
I have long followed my favorite corporate social responsibility (CSR) thought leaders on Twitter, and today I thought I would share who the top business- and enterprise-wide “Tweeps” are on my favorite social media platform.
Maintaining a presence on social media, especially Twitter, is difficult. Nevertheless, this top 10 list includes businesses who push the envelope on CSR discussions. What made these 10 stand out is not only the content they share, but their level of engagement with other users and thought leaders in the social media universe.
Too often, individuals, and companies, use Twitter as a way to blast self-promoting good news and pats on the back. But this group excels and soars above the rest because of the level to which they engage with others in the Twittersphere. Direct messages are returned; public replies are not ignored; and they interact with the community, sharing information, best practices and cutting-edge ideas.
The list is in alphabetical order: this is subjective as it is so I find it impossible to actually rank them from 1 to 10. I included a public relations firm and a small food company. One firm, Strauss Group, is based in Israel. And for those pushing me to make a choice, if I were cornered by a thug twice my size and forced to make a decision on the top corporate tweep, I would have to choose either SCJ Green Choices or Cisco CSR--their consistency and breadth of conversations are impressive.
Here is the list. Share your thoughts with me, on of course, Twitter.
Campbell Soup Co CSR (@CampbellCSR)
Cisco CSR (@CiscoCSR)
Ford Motor (@Ford)
Microsoft Citizenship (@msftcitizenship)
PepsiCo (@PepsiCo)
SAP Sustainability (@sustainableSAP)
(SC Johnson) SCJ Green Choices (@SCJGreenChoices)
Strauss Group (@StraussGroup)
UPS (@UPS)
Vital Farms (@vitalfarms)
Waggoner Edstrom (@WE_Citizen)
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