The Power of “And” at Unilever
This week in London, Sustainable Brands is hosting a conference with the theme, “The Power of And.” Unilever demonstrates how conducting business is not a matter of jobs or environment, nor is it price or quality. A company can do both, or really, all of the above, and that is the theme of my final piece in a series on Unilever for Sustainable Brands. While Unilever is not yet ready to commit to connecting its Sustainable Living Plan to its performance in the financial markets, the company’s improvement over the past two years is telling. Unilever’s stock price is on an overall upward trajectory, its brands overall are performing well and these same brands’ equity is on the upswing. As I argue:
After years of discounting its products’ prices to court consumers who felt affected by the global recession, Unilever will end that practice, a tacit endorsement of its bolstered brand equity. And with those brands’ bolstered strengths comes a revitalized purpose because of the company’s commitment to sustainability and corporate responsibility.Read the full article here. Photo of Unilever House in London image credit: Wikipedia.