This week in London, Sustainable Brands is hosting a conference with the theme, “The Power of And.” Unilever demonstrates how conducting business is not a matter of jobs or environment, nor is it price or quality. A company can do both, or really, all of the above, and that is the theme of my final piece in a series on Unilever for Sustainable Brands.

While Unilever is not yet ready to commit to connecting its Sustainable Living Plan to its performance in the financial markets, the company’s improvement over the past two years is telling. Unilever’s stock price is on an overall upward trajectory, its brands overall are performing well and these same brands’ equity is on the upswing. As I argue:

After years of discounting its products’ prices to court consumers who felt affected by the global recession, Unilever will end that practice, a tacit endorsement of its bolstered brand equity. And with those brands’ bolstered strengths comes a revitalized purpose because of the company’s commitment to sustainability and corporate responsibility.

Read the full article here.

Photo of Unilever House in London image credit: Wikipedia.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.