This week in London, Sustainable Brands is hosting a conference with the theme, “The Power of And.” Unilever demonstrates how conducting business is not a matter of jobs or environment, nor is it price or quality. A company can do both, or really, all of the above, and that is the theme of my final piece in a series on Unilever for Sustainable Brands.

While Unilever is not yet ready to commit to connecting its Sustainable Living Plan to its performance in the financial markets, the company’s improvement over the past two years is telling. Unilever’s stock price is on an overall upward trajectory, its brands overall are performing well and these same brands’ equity is on the upswing. As I argue:

After years of discounting its products’ prices to court consumers who felt affected by the global recession, Unilever will end that practice, a tacit endorsement of its bolstered brand equity. And with those brands’ bolstered strengths comes a revitalized purpose because of the company’s commitment to sustainability and corporate responsibility.

Read the full article here.

Photo of Unilever House in London image credit: Wikipedia.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.