Target Commercial Shoots Go Eco-Friendly
Recently Target invited me to Universal Studios in Los Angeles to watch one of their commercial shoots. Watching a film, television, or commercial filming can be like watching CalTrans road work: generally not a whole lot of action is going on, folks are standing around, but somehow the work eventually gets done. But last week’s commercial shooting was different from others to which I had been invited to or had stumbled upon in random neighborhoods like Koreatown, Silver Lake, and yes, Hollywood. For two years, Target has engaged a local firm, EcoSet, on their advertising shoots in Los Angeles. Some of the more sustainable best practices for film production on which Target is working include:
- Clothing: They sell a few clothes at Target, and coordinator Erika Backberg works with local non-profits to ensure that clothing is going to local organizations who can use the items--an example of which is a local battered women’s shelter. Other beneficiaries include schools, local non-profit theater productions, and local artists.
- Water: No bottled water here. Everyone has a steel bottle, and refilling stations are everywhere. To date Target’s waste diversion efforts have avoided the use of over tens of thousands of water bottles in the past two years.
- Production: Those palatial trailers seen on movie and commercial shooting sets are huge energy hogs. We toured one hired out by Target that boasted solar panels on the roof; access to a biodiesel blend in case the amount of solar energy generated was insufficient (usually not the case in Southern California, unless all the stylings have blow dryers humming at once); interior siding made from salvaged whiteboards; an exterior not black, but white, to reflect sunlight; and Energy Star rated appliances.