We have always been a fan of Ben and Jerry’s for their irreverent approach to business and their eccentric flavors. Now the Vermont icon adds Twitter to spread the fair trade message.

In case you missed it, last week’s Twitter #CSRChat, hosted by Fenton, focused on corporate social responsibility and marketing. The conversation garnered at least 450 tweets, many of them thoughtful.

Triscuit now partners with Urban Farming, an NGO that aims to create food for people in underserved areas by planting farms on unused land and space. The goal is to involve residents including youths and seniors to improve their community–and counter hunger–in poor neighborhoods.

Savvy social media users want to spend their precious time wisely, so smart apps that can function easily on a small device will gain even more traction.

Tomorrow Fenton will host its fourth #CSRChat, a bi-weekly Twitter meet-up and mash-up where movers, shakers, and folks interested in the corporate social responsibility (CSR) world.

Last week a leading corporate social responsibility communications agency released a (non-scientific poll) that revealed that CSR professionals and leaders do not use social media to communicate its CSR strategy.

The social media world has created a conundrum for both organizations and individual users alike. On one hand, the new digital media gives new opportunities to market their products or mission. Users, however, are becoming more savvy as to how to use these tools. The trifecta, Facebook, LinkedIn, & Twitter, still reign-for now.

Levi’s promises to commit US$250,000 to Water.org to fund programs that collectively will provide at least 52.8 million gallons (200 million liters) to safe water projects. Water.org’s programs focuses on clean water and sanitation initiatives in South Asia, Latin America and Africa, regions that could definitely use a boost.