I thought I would sort out where GreenGoPost.com has been the past couple years. I have been fortunate enough to have visited over 50 countries, and have had the opportunity to write about many more.
Oglivy & Mather’s green division, OglivyEarth, released a compelling report that sums up the problem that “green marketers” often face: customers just are not getting the green message.
How to Target a Wide Audience with Green Products Co-written with Kat Shoa, www.katshoa.com, who specializes in marketing strategy. Despite the economic downturn, companies and consumers continue to demonstrate an interest in green products and sustainable business practices due to concerns about energy independence, the world we will leave for future generations, waste management, environmental [...]