Pushing Daisies: The Clorox-method home Wars

Apr 28, 2010 No Comments by Leon Kaye

Currently the two leaders in the “green” home cleaning products industry are Clorox and method home, both based in my native Bay Area.  7th Generation is not far behind, but is almost an afterthought because the battle between Clorox and method is getting testy.

Both are fine companies in their own right:  I’ve met several Clorox [...]

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Branding in a green world

Feb 03, 2010 No Comments by Leon Kaye

How to Target a Wide Audience with Green Products
Co-written with Kat Shoa, www.katshoa.com, who specializes in marketing strategy.
Despite the economic downturn, companies and consumers continue to demonstrate an interest in green products and sustainable business practices due to concerns about energy independence, the world we will leave for future generations, waste management, environmental pollution, and [...]

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