Moving your company to a more sustainable, “carbon neutral,” or “green” policy is a bold, cost-saving, and difficult shift for your firm and employees.  Several factors can throw your plan awry, including:
 
- Unengaged employees resisting such a change.
- A misguided or inefficient allocation of resources.
- Poor communication throughout your organization.
 
If you and your company are [...]

How to Target a Wide Audience with Green Products
Co-written with Kat Shoa, www.katshoa.com, who specializes in marketing strategy.
Despite the economic downturn, companies and consumers continue to demonstrate an interest in green products and sustainable business practices due to concerns about energy independence, the world we will leave for future generations, waste management, environmental pollution, and [...]