Posts Tagged ‘green companies’
Corporate Sustainability: Developing Strategy for a Leaner, Greener Footprint
March 8th, 2010 | 
Author: 
Moving your company to a more sustainable, "carbon neutral," or "green" policy is a bold, cost-saving, and difficult shift for your firm and employees. Several factors can throw your plan awry, including:- Unengaged employees resisting such a change.
- A misguided or inefficient allocation of resources.
- Poor communication throughout your organization.
If you and your company are serious about implementing a more sustainable business approach, you should treat this shift as a change in your company's strategy. View this changing dynamic as an opportunity to build value for your company--not as some austere measure that comes across as a punitive or limiting to your staff. (more...)
Branding in a green world
How to Target a Wide Audience with Green Products
Co-written with Kat Shoa, www.katshoa.com, who specializes in marketing strategy.
Despite the economic downturn, companies and consumers continue to demonstrate an interest in green products and sustainable business practices due to concerns about energy independence, the world we will leave for future generations, waste management, environmental pollution, and the general desire for a healthier lifestyle.
Unfortunately, many companies offering “green” products have difficulty in communicating their message properly. (more...)
Posted in business | 
Tags: branding, green brands, green companies, green product branding, http://thedirective.blogspot.com/, Kat Shoa | 
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