Posts Tagged ‘green brands’

How to Target a Wide Audience with Green Products

Co-written with Kat Shoa, www.katshoa.com, who specializes in marketing strategy.

Despite the economic downturn, companies and consumers continue to demonstrate an interest in green products and sustainable business practices due to concerns about energy independence, the world we will leave for future generations, waste management, environmental pollution, and the general desire for a healthier lifestyle.

Unfortunately, many companies offering “green” products have difficulty in communicating their message properly. (more...)