Posts Tagged ‘branding’
The Recall – Don’t Dismiss Toyota
February 5th, 2010 | 
Author: 
I realize that defending Toyota in February 2010 is like defending Richard Nixon in August 1974, but I'm about to do something that will make me about as popular at a Green Drinks gathering as a big juicy Costco steak.I'm going to cut Toyota some slack.
I have not followed this story as closely as all the automobile bloggers out there. It seems to me that they knew of all these problems and either at least, underestimated the problem, or at worst, tried to sweep them under the floor mats. That was a mistake. (more...)
Branding in a green world
How to Target a Wide Audience with Green Products
Co-written with Kat Shoa, www.katshoa.com, who specializes in marketing strategy.
Despite the economic downturn, companies and consumers continue to demonstrate an interest in green products and sustainable business practices due to concerns about energy independence, the world we will leave for future generations, waste management, environmental pollution, and the general desire for a healthier lifestyle.
Unfortunately, many companies offering “green” products have difficulty in communicating their message properly. (more...)
Posted in business | 
Tags: branding, green brands, green companies, green product branding, http://thedirective.blogspot.com/, Kat Shoa | 
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