Coca-Cola Makes First Purchase of Certified Sustainable Sugar in Brazil

Jun 22, 2011 3 Comments by
Yesterday the world’s first standard for sustainably sourced sugarcane production launched in Brazil.  The joint initiative between stakeholders within the sugar industry, WWF, Coca-Cola, and the multi-stakeholder association Bonsucro could transform the way sugar is grown, produced, and marketed around the world.

Bonsucro’s sugarcane production standard includes a matrix that evaluates the environmental and social impacts of sugarcane production.  Other key indicators including greenhouse gas emissions, water use, and energy consumption (as in ethanol) also have a role in determining whether a company’s sugar output is certified.  Once certified, Bonsucro’s certification is good for three years and members must permit annual audits of their operations.  Watch for more sugar to be grown in Brazil’s cerrado, which has been threatened due to mass agriculture.

The global demand for sugar for food, fuel, and feed will not recede anytime soon, and global water scarcity only complicates the issue.  With droughts slamming cane-producing areas hard, the Bonsucro Production Standard is one that other food and commodity sectors are wise to emulate.  Read the full article, my latest on Triple Pundit.

Pictured (click to expand): a photo of sugar grown in the Burdekin region in Queensland, Australia (courtesy WWF).

CSR, food and consumer products, International

About the author

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about waste, water, and green building. He has also written for AIA's Architect Magazine. Leon lives in Los Angeles, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 50+ countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.

3 Responses to “Coca-Cola Makes First Purchase of Certified Sustainable Sugar in Brazil”

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