Consumer packaged goods (CPG) companies often find themselves boxed in by customer demand. On one hand, more shoppers say they want to purchase more sustainable products and avoid deforestation, but many are not willing to pay a premium. And although most consumers still base their purchases largely on price and performance, the trends are clear: Environmental sustainability is expected. This applies to not only products, but also packaging.

To make things even more complicated, the pulp and paper supply chain in the U.S. is far different than other countries. The vast majority of forests, especially in the U.S. South, are privately owned. Of the 87 percent of southern forests in private hands, the World Resources Institute estimates that two-thirds are owned by individuals and families – and many of whom held the land for generations. So any progress on sustainable forest stewardship involves far more than holding talks with huge landowners or government forestry officials – a lot of people have to be involved in the conversation.

This challenge led CPG giant Procter and Gamble and pulp and paper company Domtar to establish a mutually beneficial working relationship.

Read the full article on Triple Pundit, part of a series on sustainable forestry.

Image credit: Domtar

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.