My latest article on Guardian Sustainable Business discusses sustainable architecture from Silicon Valley's Cupertino, CA to Curitiba, Brazil (pictured is a bus stop within Curitaba's innovative bus system). As urbanization increases, the earth heats up, water becomes scarcer, and energy spikes in price, more creativity is needed to transform our urban spaces.
In my view, it will take both the scale of large companies and grassroots activism to transform our cities and make our living and work spaces healthier and safer. Steve Jobs’ suggestion for a new campus in Cupertino is a great start; a hemisphere away, Brazil, always a hotbed for innovation in architecture, offers lessons in how to engage local citizens to change their daily behavior for the good of the community.
It is not often Cupertino and Rio de Janeiro are in the same sentence, but it happened in The Guardian. By the way, I sent my article to each of the Cupertino City Council members with a warning: Don’t screw it up. Apple’s idea for a new campus is how we should be working a decade from now.
The opportunity to have a role in the launch of The Guardian’s Built Environment Hub is an exciting one. Please read my article in The Guardian and share your thoughts.
Speaking of Curitaba, watch this two minute video for an introduction:
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about waste, water, and green building. He has also written for AIA's Architect Magazine.
Leon lives in Los Angeles, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 50+ countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
[...] more livable, sustainable and resilient. Meanwhile cities like Curitiba will continue to thrive as laboratories of resilience and innovation. And while Brazil has always had a solid manufacturing sector that [...]
[...] more livable, sustainable and resilient. Meanwhile cities like Curitiba will continue to thrive as laboratories of resilience and innovation. And while Brazil has always had a solid manufacturing sector that [...]