I am excited to be included in Susan McPherson’s excellent overview in Forbes of what she describes as the most dynamic social innovation initiatives of 2102. Susan highlighted Nike’s annual corporate social responsibility report, which I covered earlier this year for Triple Pundit. We both agree that Nike sets the bar high for engaging stakeholders--and pushing CSR into the mainstream instead of speaking to a small niche audience.

Learn more about Susan’s highlights, which speaks volumes about what various companies and NGOs achieved this year. It’s a great list:

Intel’s 10x10 and work to improve education for girls

How cause marketing really boosted efforts in the wake of Hurricane Sandy

PUMA as a CSR game changer

Clif Bar and employee engagement

New media properties: FastCoExist and Guardian Sustainable Business

The #GivingTuesday philanthropic campaign

The annual Social Good summit

Virgin Unite’s B Team

Don’t take my word for it. Read the entire article.

You can follow Leon Kaye and ask him questions on Twitter or Instagram (greengopost).

Image credit: Nike

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.