Sprint Establishes First-in-the-Industry Product Stewardship Policy
They say the third time is the charm; maybe it takes the third-largest cell phone company in the U.S. to launch a leading electronics stewardship policy. Working with Business for Social Responsibility (BSR), ABI Research, and the Basel Action network, last week Sprint announced a long term plan on how the cell phone carrier will handle the handsets it sells from product design to the end of their use. The announcement at an electronics recycling conference last week builds upon its environmental vision the company established three years ago. According to Sprint, its product stewardship will include the following goals, all to be met by 2017:
- Sprint will collect 100% of its electronic waste for reuse and recycling.
- For every 10 phones the company sells, Sprint vows to collect 9 phones for reuse or recycling.
- Sprint will require its vendors and manufacturers to meet the company’s certification requirements by 2013.
- All Sprint-branded electronics should meet the company’s scorecard criteria for environmental design.