SK Telecom Brings Virtual Fashion to Your Living Room
Located near fashion-forward Myeong-dong in Seoul, Korea, SK Group’s T Tower houses the T.um “Ubiquitous Museum,” a showcase of virtual technology that will transform the way we live in ways in which right now we cannot even imagine.
I will cover T.um even more in the coming week, but I had to start with the Virtual Fitting Experience, which will bring fashion and shopping around the world to your living room. The avatar assigned to me allowed me shop anywhere, try on clothes from various brands in an array of colors, and then walked along the runway to provide me both front and rear views. The body scan did not lie--some clothes fit better than others. Who knows whether this will reduce carbon emissions from unnecessary shopping trips, but shopping in Seoul's Namdaemun, Los Angeles' Melrose, Sarajevo's Bascarsija or London's Bond Street will be possible, soon, from anywhere.
The T.um display is part of SK Telecom's plan to change the way we live. For visitors, the visit is the future. For Koreans, the future is actually the present; SK Telecom's reps told me that many Koreans sniff at the T.um Museum because they are already familiar with many of these technologies and push for even more innovation. Watch for more coverage of Korea's incredible technology innovation in the coming weeks.