Located near fashion-forward Myeong-dong in Seoul, Korea, SK Group’s T Tower houses the T.umUbiquitous Museum,” a showcase of virtual technology that will transform the way we live in ways in which right now we cannot even imagine.

I will cover T.um even more in the coming week, but I had to start with the Virtual Fitting Experience, which will bring fashion and shopping around the world to your living room. The avatar assigned to me allowed me shop anywhere, try on clothes from various brands in an array of colors, and then walked along the runway to provide me both front and rear views. The body scan did not lie--some clothes fit better than others. Who knows whether this will reduce carbon emissions from unnecessary shopping trips, but shopping in Seoul's Namdaemun, Los Angeles' Melrose, Sarajevo's Bascarsija or London's Bond Street will be possible, soon, from anywhere.

The T.um display is part of SK Telecom's plan to change the way we live. For visitors, the visit is the future. For Koreans, the future is actually the present; SK Telecom's reps told me that many Koreans sniff at the T.um Museum because they are already familiar with many of these technologies and push for even more innovation. Watch for more coverage of Korea's incredible technology innovation in the coming weeks.

front view of one traditional Korea "hanbok" outfit

front view of one traditional Korea "hanbok" outfit

head shot of Leon Kaye's avatar-it's almost frightening how realistic it is

head shot of Leon Kaye's avatar-it's almost frightening how realistic it is

a fashion forward black outfit looks chic on the runway

a fashion forward black outfit looks chic on the runway

 
orange jacket looks all right from the runway, but does it fit?

orange jacket looks all right from the runway, but does it fit?

the blue Korean "hanbok" outfit from the front

the blue Korean "hanbok" outfit from the front

the blue Korean "hanbok" from the rear

the blue Korean "hanbok" from the rear

 
it's just a little big in the shoulders and waist

it's just a little big in the shoulders and waist

 
a close up of Leon Kaye's avatar

a close up of Leon Kaye's avatar

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.