This video has been up for months, but its message is still very important. Last year UK-based Marks & Spencer launched its “Shwopping” campaign, led by the fabulous Joanna Lumley. The 66-year-old willowy actress and now M&S spokeswoman--who has regaled us as Absolutely Fabulous’ Patsy Stone--explains this drive to make shopping, and fashion, more sustainable. The premise is simple: walk into a Marks & Spencer to do a little shopping as long as you bring in a little something, no matter how beat up it is. M&S divert some to charity shops, others end up abroad and the rest are reprocessed into textiles. But the best person to explain M&S’ sustainability agenda is Ms. Lumley herself, which is why I’m posting this video. Join the Shwopping Facebook Page, too. With over 100,000 articles of clothing thrown away each hour, we have got to do better.

Image courtesy Marks & Spencer.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.