Why “Shwopping” at M&S Is Important, In Joanna Lumley’s Words
This video has been up for months, but its message is still very important. Last year UK-based Marks & Spencer launched its “Shwopping” campaign, led by the fabulous Joanna Lumley. The 66-year-old willowy actress and now M&S spokeswoman--who has regaled us as Absolutely Fabulous’ Patsy Stone--explains this drive to make shopping, and fashion, more sustainable. The premise is simple: walk into a Marks & Spencer to do a little shopping as long as you bring in a little something, no matter how beat up it is. M&S divert some to charity shops, others end up abroad and the rest are reprocessed into textiles. But the best person to explain M&S’ sustainability agenda is Ms. Lumley herself, which is why I’m posting this video. Join the Shwopping Facebook Page, too. With over 100,000 articles of clothing thrown away each hour, we have got to do better.
Image courtesy Marks & Spencer.