This video has been up for months, but its message is still very important. Last year UK-based Marks & Spencer launched its “Shwopping” campaign, led by the fabulous Joanna Lumley. The 66-year-old willowy actress and now M&S spokeswoman--who has regaled us as Absolutely Fabulous’ Patsy Stone--explains this drive to make shopping, and fashion, more sustainable. The premise is simple: walk into a Marks & Spencer to do a little shopping as long as you bring in a little something, no matter how beat up it is. M&S divert some to charity shops, others end up abroad and the rest are reprocessed into textiles. But the best person to explain M&S’ sustainability agenda is Ms. Lumley herself, which is why I’m posting this video. Join the Shwopping Facebook Page, too. With over 100,000 articles of clothing thrown away each hour, we have got to do better.

Image courtesy Marks & Spencer.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.