How SAP Is a Leading Voice of CSR & Sustainability
One of the great benefits of wearing the hat as a “sustainability writer” is that you learn more about some of the world’s leading companies such as SAP--and understand that “corporate” is not necessarily bad or wrong. Mitt Romney caught a lot of heat last year when he said “corporations are people” . . . he does have a point, albeit for him it came out typically muddled.
To that end, I suggest you listen to this Voice of America broadcast about Corporate Social Responsibility. Amongst the company leaders who share their thoughts with Bonnie Graham, SAP’s Evan Welsh stands out. He talks about his experience working with the NGO ASMARE and http://greengopost.com/asmare-belo-horizonte-brazil-recycling/ (one example of the artwork is above left), and at a higher level, why the business case for corporate social responsibility is a strong one--and is becoming easier to justify. From leveraging its technology to working on social issues, SAP is a CSR trailblazer. The program is long (almost an hour), but well worth your time.
Photo courtesy SAP.