One of the great benefits of wearing the hat as a “sustainability writer” is that you learn more about some of the world’s leading companies such as SAP--and understand that “corporate” is not necessarily bad or wrong. Mitt Romney caught a lot of heat last year when he said “corporations are people” . . . he does have a point, albeit for him it came out typically muddled.

To that end, I suggest you listen to this Voice of America broadcast about Corporate Social Responsibility. Amongst the company leaders who share their thoughts with Bonnie Graham, SAP’s Evan Welsh stands out. He talks about his experience working with the NGO ASMARE and (one example of the artwork is above left), and at a higher level, why the business case for corporate social responsibility is a strong one--and is becoming easier to justify. From leveraging its technology to working on social issues, SAP is a CSR trailblazer. The program is long (almost an hour), but well worth your time.

Photo courtesy SAP.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.