Farmers in the San Joaquin Valley have suffered from California’s lingering water crisis, but that does not mean business opportunities in central California are withering. In fact, the seeds for a technological boom have already been planted, as I explain in Guardian Sustainable Business.

My latest article covers the latest developments due to water scarcity in this region, which cover just about every development from water recycling to groundwater remediation to biofuels. High value crops such as pistachios and pomegranates can thrive off of brackish water, and farming commodities such as sugar can find a new life as feedstock for biofuels.

So while technology in the Golden State is still ensconced in Silicon Valley or along southern California’s digital coast, a new revolution is underway in the middle part of the state--and could thrive if the region’s leaders take advantage of the huge business and economic opportunities that are right under their news.

Read the full article on The Guardian.

Photo of persimmon trees near Reedley, CA courtesy Leon Kaye.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.