Farmers in the San Joaquin Valley have suffered from California’s lingering water crisis, but that does not mean business opportunities in central California are withering. In fact, the seeds for a technological boom have already been planted, as I explain in Guardian Sustainable Business.

My latest article covers the latest developments due to water scarcity in this region, which cover just about every development from water recycling to groundwater remediation to biofuels. High value crops such as pistachios and pomegranates can thrive off of brackish water, and farming commodities such as sugar can find a new life as feedstock for biofuels.

So while technology in the Golden State is still ensconced in Silicon Valley or along southern California’s digital coast, a new revolution is underway in the middle part of the state--and could thrive if the region’s leaders take advantage of the huge business and economic opportunities that are right under their news.

Read the full article on The Guardian.

Photo of persimmon trees near Reedley, CA courtesy Leon Kaye.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.