Farmers in the San Joaquin Valley have suffered from California’s lingering water crisis, but that does not mean business opportunities in central California are withering. In fact, the seeds for a technological boom have already been planted, as I explain in Guardian Sustainable Business.

My latest article covers the latest developments due to water scarcity in this region, which cover just about every development from water recycling to groundwater remediation to biofuels. High value crops such as pistachios and pomegranates can thrive off of brackish water, and farming commodities such as sugar can find a new life as feedstock for biofuels.

So while technology in the Golden State is still ensconced in Silicon Valley or along southern California’s digital coast, a new revolution is underway in the middle part of the state--and could thrive if the region’s leaders take advantage of the huge business and economic opportunities that are right under their news.

Read the full article on The Guardian.

Photo of persimmon trees near Reedley, CA courtesy Leon Kaye.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.