Why San Joaquin Valley’s Water Crisis is a Business Opportunity
Farmers in the San Joaquin Valley have suffered from California’s lingering water crisis, but that does not mean business opportunities in central California are withering. In fact, the seeds for a technological boom have already been planted, as I explain in Guardian Sustainable Business.
My latest article covers the latest developments due to water scarcity in this region, which cover just about every development from water recycling to groundwater remediation to biofuels. High value crops such as pistachios and pomegranates can thrive off of brackish water, and farming commodities such as sugar can find a new life as feedstock for biofuels.
So while technology in the Golden State is still ensconced in Silicon Valley or along southern California’s digital coast, a new revolution is underway in the middle part of the state--and could thrive if the region’s leaders take advantage of the huge business and economic opportunities that are right under their news.
Photo of persimmon trees near Reedley, CA courtesy Leon Kaye.