Whether you think Donald Trump's comments to President of France Emmanual Macron's wife, Brigitte, were inappropriate or just a harmless compliment, you cannot dispute Reebok's perfectly-timed tweet.

"You know, you're in such good shape," the notoriously fat-shaming U.S. president reportedly said to Brigitte Macron while meeting France's presidential couple on Friday, and then repeated the comment to President Macron. "Beautiful.”

Moments later, Reebok responded in kind.

The tweet showcased a cheeky flow chart suggesting when, and when not, to compliment a woman's physique. On an elevator? No. A world leader greeting a head of state? Nah. "Did you just find a forgotten action figure from your youth, unscathed after decades, in your parents' basement?" According to Reebok (and we assume, the late Carrie Fisher, who was subjected to her share of body shaming), then the answer is an unequivocal yes.

And there you have the most perfectly-timed Tweet since Oreo's Twitter account blurted out "you can still dunk in the dark" while the lights went out during the 2013 Super Bowl in New Orleans' Superdome.

Naturally, Reebok's stepping into the ongoing Trump dumpster fire evoked a firestorm on Twitter that still refuses to be extinguished. Many argued whether it was a political tweet or not; others said this was about the leader of the free world conducting himself with decency, or at least tact. But motivations over the tweet aside, the Adidas-owned brand is scoring plenty of eyeballs - which quite a departure from the standard messaging about exercise and showcasing of models such as Gigi Hadid.

To her credit, Mrs. Macron (France does not have an official "first lady" role) has taken the endless commentary and comments about the 24-year-old age difference between her and her husband in stride. Trump could take a few notes on how NOT to take the bait in the world of social media.

Watch for more companies to become unleashed as Trump's approval ratings continue to crater, including in regions he won handily.

Image credit: Reebok/Twitter

Published earlier today on Triple Pundit.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.