No, not that cloud. Since the 2022 World Cup in Qatar will be played during the summer despite heat that can reach up to 50 degrees Celsius (122 Fahrenheit), something has got to be done to keep the pitch, football (soccer) fans, and hooligans cool. Green building could provide a solution--if can works. We have 11 years to find out, and I am optimistic future technology will not only work, but thrive.

The clouds would be constructed from a lightweight carbon fiber, and filled with helium to allow them to soar above the pitch. Solar powered engines would move the structures based on the sun‘s position, which would be maneuvered by remote control.

The cost would be US$500 million, or about €346 million, for each artificial cloud.

Uber cool technology or pie in the sky? What do you think? If this technology will be viable, imagine the companies scrambling to sponsor the World Cup. Qatar could end up in the black after 2022.

Football players want a move to winter, and fans in Australia, the USA (as in Bill Clinton), Korea, and Japan still hold out hope that the event. for which their nations had unsuccessfully bid, will still arrive on their shores after all. Nevertheless, Qatar will host the World Cup, and global football, as well as green building, will thrive as a result. Watch the brief video below.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.