No, not that cloud. Since the 2022 World Cup in Qatar will be played during the summer despite heat that can reach up to 50 degrees Celsius (122 Fahrenheit), something has got to be done to keep the pitch, football (soccer) fans, and hooligans cool. Green building could provide a solution--if can works. We have 11 years to find out, and I am optimistic future technology will not only work, but thrive.

The clouds would be constructed from a lightweight carbon fiber, and filled with helium to allow them to soar above the pitch. Solar powered engines would move the structures based on the sun‘s position, which would be maneuvered by remote control.

The cost would be US$500 million, or about €346 million, for each artificial cloud.

Uber cool technology or pie in the sky? What do you think? If this technology will be viable, imagine the companies scrambling to sponsor the World Cup. Qatar could end up in the black after 2022.

Football players want a move to winter, and fans in Australia, the USA (as in Bill Clinton), Korea, and Japan still hold out hope that the event. for which their nations had unsuccessfully bid, will still arrive on their shores after all. Nevertheless, Qatar will host the World Cup, and global football, as well as green building, will thrive as a result. Watch the brief video below.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.