Qatar’s 2022 World Cup, Football and Sustainability
Countries upset that they are not hosting the 2018 (Russia) or 2022 World Cup (Qatar) are bellowing over a bevy of alleged and so far unproven shenanigans. The stubborn fact remains, however, that FIFA made the right move in having the World Cup in the Middle East. At a time of complicated, convoluted, and caustic geo-politics, the rest of the world needs to engage, not enrage, the Middle East. Despite the hosting of an event in a place where the mercury hits 45 degrees Celsius (that is very HOT in Fahrenheit), bank on the 2022 World Cup being a month long lab in sustainability, clean energy, and green technology. To that end, more conferences and related events will be held in this tiny gulf emirate over the next several months--really, the next several years. My guess is that sustainability and green building the way we know it will be unrecognizable in 10 years’ time. The Qatar World Cup may have something to do with it. And the stadiums will be breathtaking!