Countries upset that they are not hosting the 2018 (Russia) or 2022 World Cup (Qatar) are bellowing over a bevy of alleged and so far unproven shenanigans. The stubborn fact remains, however, that FIFA made the right move in having the World Cup in the Middle East. At a time of complicated, convoluted, and caustic geo-politics, the rest of the world needs to engage, not enrage, the Middle East.

Despite the hosting of an event in a place where the mercury hits 45 degrees Celsius (that is very HOT in Fahrenheit), bank on the 2022 World Cup being a month long lab in sustainability, clean energy, and green technology. To that end, more conferences and related events will be held in this tiny gulf emirate over the next several months--really, the next several years.

My guess is that sustainability and green building the way we know it will be unrecognizable in 10 years’ time. The Qatar World Cup may have something to do with it.

And the stadiums will be breathtaking!

Doha Port Stadium, to be a 2022 World Cup Venue

Doha Port Stadium, to be a 2022 World Cup Venue

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.