With an innovative new sustainable clothing line, PUMA continues its leadership on integrating sustainability throughout its supply chain, operations and product lines. This week, the sporting apparel company announced the upcoming release of a promised fashion line featuring both athletic wear and shoes that will be completely biodegradable and recyclable. The company has built upon on last year’s roll out of the Re-Suede, a shout-out to its iconic 1970s sneaker that in its new iteration is made out of recycled materials. Now, over 20 items for its Spring/Summer 2013 fashion line will be even more sustainable.

From compostable bags to ecologically sound stores, PUMA has demonstrated a commitment to performance with a keen eye on the impact it has on the environment. So what is in store for the spring season?

The upcoming footwear, clothing and accessories will help nudge PUMA towards more of a “closed-loop” system. First, PUMA and its suppliers realize recycling is more seamless if items are made out of a single-source, homogenous material. For example, a PUMA track jacket be 98 percent recycled PET bottles. A backpack will be 100 percent polypropylene. Meanwhile such biodegradable products as a new athletic shoe, the "Basket," will feature an upper made with organic cotton and linen with a sole composed out of biodegradable plastic. All products within this PUMA InCycle collection will be labeled under the trademarked Cradle-to-Cradle certification program--an impressive first for an apparel company. So how will this recycling and composting work?

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Recyclable Track Jacket

Do not think you can just dump a jacket in the recycling bin or bury those worn out sneakers in your garden - you will have about as much luck with that old pair of Crocs. Under PUMA’s “Bring Me Back” program, customers can return those unwanted goods to the company’s stores. PUMA, in turn, will ship some products back to their suppliers and have them recycle the goods into new products, as in the case with the backpacks. As for biodegradable clothing, one of PUMA’s contractors will shred them at an industrial composting facility. According to Reuters, that process would take up to nine months.

While beverage firms hem and haw over collecting their waste and fast food companies look away from the garbage their stores create, PUMA sets a tough standard for accomplishing what is hard: recycling textiles and materials that are difficult to collect and reprocess.

Published earlier today on Triple Pundit. You can follow Leon and ask him questions on Twitter.

Photos courtesy PUMA.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.