P&G, 3M, IP and American Forest Foundation Boost Responsible Forestry in the Carolinas
If there is a definition for business and non-profit “collaboration,” then a new partnership between Procter & Gamble (P&G), 3M, International Paper (IP) and the American Forest Foundation (AFF) sets a very high bar. The three companies announced at Sustainable Brands in Detroit that they will work with AFF to boost sustainable forestry efforts across the coastal Carolinas region. The project, which will continue for at least three years, will receive almost $300,000 in funding from P&G, IP and 3M. The goal is to engage and educate landowners across several counties in North and South Carolina in order to highlight the benefits of various forest certifications and sustainable forestry practices. By 2020, the Carolinas Working Forests Conservation Collaborative will strive to achieve several goals, including:
- Increase awareness and understanding of the importance of sustainable forestry and active management among the thousands of woodland owners, who together own 2.4 million acres of forestland in the Carolina coastal plains region.
- Partner with at least 450 landowners across 36,500 acres across various counties to provide them with technical assistance and resources to enhance forest management.
- Engage a minimum of 160 woodland owners within the project area to enhance, restore or expand coastal forests and quality habitat for at-risk species on at least 13,000 acres.