PETA certainly wants to leave a mark everywhere on its stance against animal cruelty. Toilet paper with an anti-meat message is yet another way that the animal rights organization is teaching consumers about slaughterhouse conditions. Now those uncomfortable family gatherings where certain topics are swept under the rug can be relegated to a new form of bathroom reading material. Call the organization, which has a new office in Los Angeles’ Echo Park neighborhood, weird, confrontational or obnoxious, but attracting press is never a tissue. I mean, issue.

Why would anyone want to buy toilet paper at $5 a roll with a confrontational political message? Well, PETA’s marketing pitch certainly does not hold back. Three years ago the organization offered to ship supplies of its toilet paper, with a message in Spanish, to Cuba when it was revealed that the country was close to running out its stock. The paper product bailout offer extended to New Jersey, too. A contract standoff in Trenton that threatened to wipe out the city’s bathroom supplies ended with PETA contributing a six month stock of toilet paper on the condition that its pro-vegan message unfurl in city government bathrooms.

Read my full article on Inhabitat.

Photo courtesy PETA.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine. Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.