PETA certainly wants to leave a mark everywhere on its stance against animal cruelty. Toilet paper with an anti-meat message is yet another way that the animal rights organization is teaching consumers about slaughterhouse conditions. Now those uncomfortable family gatherings where certain topics are swept under the rug can be relegated to a new form of bathroom reading material. Call the organization, which has a new office in Los Angeles’ Echo Park neighborhood, weird, confrontational or obnoxious, but attracting press is never a tissue. I mean, issue.

Why would anyone want to buy toilet paper at $5 a roll with a confrontational political message? Well, PETA’s marketing pitch certainly does not hold back. Three years ago the organization offered to ship supplies of its toilet paper, with a message in Spanish, to Cuba when it was revealed that the country was close to running out its stock. The paper product bailout offer extended to New Jersey, too. A contract standoff in Trenton that threatened to wipe out the city’s bathroom supplies ended with PETA contributing a six month stock of toilet paper on the condition that its pro-vegan message unfurl in city government bathrooms.

Read my full article on Inhabitat.

Photo courtesy PETA.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.