Nike, Limestone Wetsuits, and CSR Building Blocks
Forbes writer Scott James interviewed Tom De Blasis, Global Design Director for Nike Soccer, on corporate social responsibility (CSR). The post is a great read for learning about Nike’s limestone-based wetsuits (not pictured here), which are superior in performance to those made from fossil-fuel based neoprene. The limestone wetsuits, which are thinner and warmer than conventional materials, are an example of where quality and CSR can merge. But the best part of the conversation is when De Blasis talks about not only embedding CSR thinking within an industry, but horizontal collaboration across any and all organizations:
The question that we should be asking ourselves is, “What if CSR became a collaborative corporate initiative, instead of individual companies all doing similar work on their own?” CSR isn’t a competitive advantage right now and the potential of more focused and collective efforts would both make progress faster and send a stronger signal to people and governments around the world. Davos is a step in this direction, but it should be more action-oriented.De Blasis is spot on. We talk about organizational silos, but there are inter-organizational silos that are impeding, not building, a greater sense of citizenship. And GreenGoPost.com will push this conversation beyond limits in the coming weeks and months.