The
National Bank of Abu Dhabi (NBAD), a regional sustainability leader in the Gulf region, announced last week it had accomplished an impressive
water stewardship goal. NBAD's offices and branches during 2011 slashed water usage by an astounding 43 percent.
The number is impressive because the United Arab Emirates'
reliance on
desalination is a
hurdle in convincing both Emiratis and expats to be more mindful of their water footprint.
For Emiratis, water costs virtually nothing; expats have to pay for water usage but bills are hardly exorbitant.
This news is not surprising. NBAD's CSR team includes
Belinda Scott, the banking company's senior manager of corporate sustainability and responsibility. During my trip to
Abu Dhabi I was fortunate enough to meet her and had one of the best conversations during my time in the Middle East.
What is important is that what NBAD did was something all companies can do: monitor water leaks, use more efficient fixtures and encourage employees to be more mindful of their water consumption. That massive decrease in water waste is an example of how
retrofits can go far in saving companies and residents resources and money.
The NBAD's announcement on
World Water Day foreshadows next month's release of the company's sustainability report. Watch for this bank, a leader in sustainability, fiscal literacy and employee engagement to lead and inspire more companies in the Gulf Region.
Photo of NBAD’s headquarters in Abu Dhabi courtesy Leon Kaye.
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division,
GGP Media.
Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based
Triple Pundit,
Inhabitat and now
The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's
Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
The National Bank of Abu Dhabi (NBAD), a regional sustainability leader in the Gulf region, announced last week it had accomplished an impressive water stewardship goal. NBAD's offices and branches during 2011 slashed water usage by an astounding 43 percent.
The number is impressive because the United Arab Emirates' reliance on desalination is a hurdle in convincing both Emiratis and expats to be more mindful of their water footprint. For Emiratis, water costs virtually nothing; expats have to pay for water usage but bills are hardly exorbitant.
This news is not surprising. NBAD's CSR team includes Belinda Scott, the banking company's senior manager of corporate sustainability and responsibility. During my trip to Abu Dhabi I was fortunate enough to meet her and had one of the best conversations during my time in the Middle East.
What is important is that what NBAD did was something all companies can do: monitor water leaks, use more efficient fixtures and encourage employees to be more mindful of their water consumption. That massive decrease in water waste is an example of how retrofits can go far in saving companies and residents resources and money.
The NBAD's announcement on World Water Day foreshadows next month's release of the company's sustainability report. Watch for this bank, a leader in sustainability, fiscal literacy and employee engagement to lead and inspire more companies in the Gulf Region.
Photo of NBAD’s headquarters in Abu Dhabi courtesy Leon Kaye.
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