The National Bank of Abu Dhabi (NBAD), a regional sustainability leader in the Gulf region, announced last week it had accomplished an impressive water stewardship goal. NBAD's offices and branches during 2011 slashed water usage by an astounding 43 percent.

The number is impressive because the United Arab Emirates' reliance on desalination is a hurdle in convincing both Emiratis and expats to be more mindful of their water footprint. For Emiratis, water costs virtually nothing; expats have to pay for water usage but bills are hardly exorbitant.

This news is not surprising. NBAD's CSR team includes Belinda Scott, the banking company's senior manager of corporate sustainability and responsibility. During my trip to Abu Dhabi I was fortunate enough to meet her and had one of the best conversations during my time in the Middle East.

What is important is that what NBAD did was something all companies can do: monitor water leaks, use more efficient fixtures and encourage employees to be more mindful of their water consumption. That massive decrease in water waste is an example of how retrofits can go far in saving companies and residents resources and money.

The NBAD's announcement on World Water Day foreshadows next month's release of the company's sustainability report. Watch for this bank, a leader in sustainability, fiscal literacy and employee engagement to lead and inspire more companies in the Gulf Region.

Photo of NBAD’s headquarters in Abu Dhabi courtesy Leon Kaye.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.