Like Those Munchkins, Dunkin’ Donuts CSR Report Is a Sweet First Step
- Those foam cups will not go away anytime soon. The company faces what similar companies confront: growing environmental awareness conflicting with what consumers want. The company has experimented with lighter cups, compostables, and increased recycling--reusable cups are undergoing a pilot program as well. Expect Dunkin’ to struggle, like Starbucks, to find a solution. As for the plastic Baskin-Robbins spoon, do not expect an alternative to come out until 2013.
- Green building: the company is experimenting with energy efficiency, water efficiency, and improved HVAC technology at its stores and at the venerable Dunkin’ Brands University (DBU). Its first LEED-certified store (or restaurant, as the company prefers) opened in St. Petersburg, Florida, in 2008. Again, like those munchkins, baby steps, baby steps.
- Corporate governance: Pretty thin here compared to what companies like Intel disclose on their transparency issues. Links to other sides, disclosures about the trade organizations to which they belong, and their lobbying activities. This may raise more questions than answers.
- Community: Dunkin’ is a winner here. Coffee for our troops, Special Olympics, Jimmy Fund, and local scholarships are just a few examples of Dunkin's corporate philanthropy. While it is easy to attack companies for what they are NOT doing (a favorite tactic of other writers that contribute to publications for which I write), let us remember the steps that newbies like Dunkin’ Donuts are taking.
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