McDonald’s Pledges Sustainable Fish in Europe by October
Hankering for a Filet-O-Fish? Cross the pond to Europe this fall, and you can nod your cap to the Marine Stewardship Council (MSC) for partnering with McDonald’s. Starting in October, the 7,000 McDonald’s across 39 countries that serve 13 million customers daily will have the option to nosh on a Filet-O-Fish or locally named fish sandwich that is MSC-certified.
So what exactly does the MSC moniker mean? It depends who you ask. With the MSC label, McDonald’s joins companies like Whole Foods, Costco, Walmart, and Kroger that are taking a more responsible approach towards the sourcing of fish. Or are they?
Not so fast, says Food & Water Watch, another NGO. The Washington, DC-based group alleges that the MSC label is more of a marketing label, not an eco-label.
Read the debate and what I think on Triple Pundit.