Masdar, Abu Dhabi’s Renewable Energy Company, has launched the fifth annual international Engage Social Media Contest ahead of January’s Abu Dhabi Sustainability Week (ADSW) 2017 – the Middle East’s largest gathering on sustainability. Under the theme “Technology for a Sustainable Future,” this blogging competition asks contestants to share their views on the clean technologies they believe can make a difference when it comes to mitigating climate change risks.

This digital debate specifically seeks a response to this question:

“Masdar’s Global GenZ Sustainability Survey, launched at COP22, revealed much insight into young citizens’ perspective: they see climate change as the biggest threat over the next decade. In your view, what will be the most important technological development over the next 10 years that will have the greatest impact in reducing climate change risks?

As in previous years, contest participants are welcome to submit their thoughts in a blog posting. But contestants are also welcome to express their views in other forms of media, such as a YouTube video, slideshow or in any digital format that can be shared on social media channels.

The writer of the winning entry will receive an all-expenses paid trip to Abu Dhabi, and will be Masdar’s guest VIP social media influencer during ASDSW. In addition to visiting Masdar City, Masdar’s projects within the Emirate, and top tourist attractions in Abu Dhabi, the winner will have the opportunity to network with an estimated 35,000 sustainability professionals that are expected in Abu Dhabi in January for the largest such conference in the Middle East.

Masdar’s recent Global Youth Survey revealed that youth across the world share the concern that climate change will pose the largest threat to society in the coming decade. Many of the world’s young adults believe corporations should take on more responsibility on environmental issues, and that governments should enact more regulations to guarantee a more sustainable future. Nevertheless, many young people are taking it upon themselves to find solutions to reduce climate change risks. Hence this year’s contest is an opportunity to share their ideas, on a technological platform that best amplifies their views.

To enter, Engage Blogging Contest participants may write a blog, shoot a YouTube video or create a slideshow, and then post a link to their entries on the comments section of Masdar’s Engage page. Alternatively, submissions can be sent to A judging panel will review qualifying entries based on quality; the number of votes it receives via the Masdar website, and the level of social media support the post wins. The competition closes on Tuesday 3 January, 2016, at midnight Eastern Standard Time (GMT -5 Hours).

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.