It’s the Friday before a long holiday weekend, which means we have a slow news day, unless, of course, you are watching the World Cup quarterfinals.
Let’s have a little fun today.
Corporate Social Responsibility (CSR) as a function and career is still in its infancy. Some would say it’s a teenager, considering the movement started after
Nike’s and Kathie Lee Gifford’s reputations suffered during the 1990s. Nike, of course, mastered the art of manufacturing cheap later. Gifford cried her eyes out when a reporter revealed the appalling conditions under which children manufacturing her Wal-Mart clothing line in Guatemala. She denied them at first (I’m a talk show host, how could I?), but after the videos and pictures circulated—and this was pre-Flip camera--she was forced to own up to the harsh facts.
Now CSR is where dot-com was 15 years ago—it’s still figuring itself out. This is evident in some fairly
hilarious job titles I came across. I’ll list them for you. You may think they are innovative. Others will say ridiculous. They sure are imaginative:
- Chief Inspired Protagonist (not antagonist?)
- Chief Greenskeeper (They mow the lawns?)
- Green Giant (We can talk about peas, or not talk about peas—just like Best in Show!)
- CE-Yo (Sounds deliciously ethnic, or musical!)
- Director of Good (Hmm, not bad!)
- Green Enabling Officer (Disabling GHG emissions?)
- (Telecom) Director of Energy (Well, IT firms do use a lot of energy)
- Sustainability ambassador (You can take the European out of Europe, but not Europe out of the European)
- Chief Greening Officer (CGO, not GMO?)
Have you got a better title? Share it with us! And Happy 4th!
My actual job title is “Positive Impact coordinator.” Not just limited to “greening.”