Her timeless degenerate character may shop at
Harvey Nichols, but Joanna Lumley’s latest round of activism is encouraging customers to donate their new clothes. Marks and Spencer kicked off its
Shwopping Campaign last week with Ms. Lumley as its spokeswoman. Under M&S’
latest sustainability scheme, shoppers can swap any used or unwanted items at the company’s stores, which will then be resold or recycled by Oxfam. The goal should raise millions of pounds for Oxfam’s operations while diverting 1 billion items out of the United Kingdom’s landfills.
Textile recycling is a huge headache across the world, and hopefully this M&S campaign accomplishes both progress on waste diversion and helping those in dire need. And having
Joanna Lumley on board is just an
Absolutely Fabulous way of getting the message across that we should
buy less and think about giving more. This is one of the more clever corporate social responsibility campaigns I have seen in a while, but Marks and Spencer has long been a
sustainability leader.
Cheers sweetie! Learn more about Marks and Spencer’s
Schwop Drop boxes in the UK here. Fashion, indeed, can be sustainable.
Photo courtesy
Wikimedia and Nick Clegg’s office.
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division,
GGP Media.
Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based
Triple Pundit,
Inhabitat and now
The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's
Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
Her timeless degenerate character may shop at Harvey Nichols, but Joanna Lumley’s latest round of activism is encouraging customers to donate their new clothes. Marks and Spencer kicked off its Shwopping Campaign last week with Ms. Lumley as its spokeswoman. Under M&S’ latest sustainability scheme, shoppers can swap any used or unwanted items at the company’s stores, which will then be resold or recycled by Oxfam. The goal should raise millions of pounds for Oxfam’s operations while diverting 1 billion items out of the United Kingdom’s landfills.
Textile recycling is a huge headache across the world, and hopefully this M&S campaign accomplishes both progress on waste diversion and helping those in dire need. And having Joanna Lumley on board is just an Absolutely Fabulous way of getting the message across that we should buy less and think about giving more. This is one of the more clever corporate social responsibility campaigns I have seen in a while, but Marks and Spencer has long been a sustainability leader.
Cheers sweetie! Learn more about Marks and Spencer’s Schwop Drop boxes in the UK here. Fashion, indeed, can be sustainable.
Photo courtesy Wikimedia and Nick Clegg’s office.
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