Hyundai Motor Co. Quietly Sends CSR Volunteers Around the World to Improve Lives
Korea-based Hyundai Motor Company has operated a corporate social responsibility (CSR) program for several years. The “Happy Move Global Youth Volunteers Program,” launched in 2008, has so far sent over 1,000 volunteers around the world to work on various humanitarian aid projects.
Think of this program as a mini-corporate Peace Corps where employees and youth volunteers build community centers and houses, lead education programs and repair buildings. Most recently a team visited Malaysia to revamp a children’s center that temporarily serves as shelter from families who lost their homes in a fire. Past projects have included one in Brazil that involved building houses, leading cultural exchange programs and repair facilities serving the poor in the communities of Sao Paulo and Piracicaba.
Such stories are buried in Hyundai’s press releases—the company does not loudly promote its CSR agenda. Nevertheless such work in Malaysia and Brazils shows that the Korea, the 12th largest economy, is more and more ready to take a leading role on the world’s stage.
[Image credit: Wikipedia]