Korea-based Hyundai Motor Company has operated a corporate social responsibility (CSR) program for several years. The “Happy Move Global Youth Volunteers Program,” launched in 2008, has so far sent over 1,000 volunteers around the world to work on various humanitarian aid projects.

Think of this program as a mini-corporate Peace Corps where employees and youth volunteers build community centers and houses, lead education programs and repair buildings. Most recently a team visited Malaysia to revamp a children’s center that temporarily serves as shelter from families who lost their homes in a fire. Past projects have included one in Brazil that involved building houses, leading cultural exchange programs and repair facilities serving the poor in the communities of Sao Paulo and Piracicaba.

Such stories are buried in Hyundai’s press releases—the company does not loudly promote its CSR agenda. Nevertheless such work in Malaysia and Brazils shows that the Korea, the 12th largest economy, is more and more ready to take a leading role on the world’s stage.

[Image credit: Wikipedia]

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.