
For 130 years,
GE has consistently been of the world’s leading manufacturing and technology companies
driving innovation in a variety of sectors. The company started to dabble in more
sustainable technologies long before sustainability was common business buzzword. Now GE is even more forthcoming with its corporate social responsibility initiatives and strategy with the launch of its
GE Citizenship site.
According to GE,
the goal of this new site is to boost stakeholder engagement and communication with various groups on issues related to human rights, community work, human rights and corporate governance.
Highlights of the new GE Citizenship site include:
Community development: With a
three-pronged approach based on volunteerism, education and health, GE offers both its resources and employees to help solve a variety of problems from clean water to improved access to help. GE’s employees last year alone worked 1.3 million hours pro bono on 6200 projects around the world in 51 countries. Its education program includes mentorship programs and grants to boost innovative training programs, and it encourages its employees to donate money to a variety of education foundations across the world that in turn benefit students of all ages.
Conflict minerals: GE has pledged to rid its supply chain of conflict minerals sourced from countries including the Democratic Republic of Congo, where armed forces in the eastern region reap up to
$225 million of revenues from the extraction of these minerals. The company joined companies including
HP and Intel that have joined the Conflict Free Smelter Early Adopters Fund, a program that helps smaller smelters by paying for their ethical audits. In addition to working with other NGOs such as the Electronics Industry Citizenship Coalition and Global e-Sustainability Initiative, GE will both communicate its progress in eliminating such minerals from its sourcing while meeting
new compliance guidelines that the
SEC issued in August.
Corporate governance: With
compliance a constant challenge for a company conducting business in scores of countries, GE has invested in an internal infrastructure to fight corruption and guarantee
transparency throughout its operations. Over 1000 attorneys work in-house and 710 auditors review the company’s transactions in every geographic area worldwide--a huge commitment for a company even of GE’s size.
Sustainable systems: GE’s
ecomagination program, launched seven years ago, has grown into a $21 billion portfolio. That success demonstrates how a company can not only be a more progressive steward of the environment, but also score additional value for its shareholders. Now the company’s stakeholders have
access to a frank discussion of the company’s progress in four areas: water, energy and climate; transportation; socially and environmentally responsible lending; and accessible health care.
Easy to navigate, rich in information and clearly written, the GE Citizenship site is a compelling tool for socially responsible investors, customers, employees and CSR professionals. Stakeholders can also view the
company’s progress in GE’s most recent Sustainable Growth report.
Published earlier this morning on Triple Pundit. You can follow Leon Kaye on Twitter.
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division,
GGP Media.
Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based
Triple Pundit,
Inhabitat and now
The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's
Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.