Field of Jeans Cleans The Air in a UK City

Sep 13, 2011 No Comments by
Talk about eco-fashion:  in the center of Sheffield in northern England, a “field of jeans,” which boasts denim jeans showcasing nanotechnology, cleans the air by eliminating air pollutants from industry and traffic.

A local university devised the fabric, and according to Martin Wainwright of The Guardian, the show is one attempt by the United Kingdom’s textile industry that it still has some life in it.

Thirty pairs of these jeans are hoisted on bamboo poles and are on display at Sheffield’s Peace Gardens. Other UK universities are developing fabric that have smart technologies like electricity generation from micro-sized solar technology or through basic movement.

We do not know if this technology can scale; but we do know the displays look very cool.

Pictures of the jeans are from Helen Storey, a professor at the London College of Fashion; photo of the Peace Gardens is from Wiki Commons.

close up of the "Field of Jeans"

close up of the "Field of Jeans"

Sheffield's Peace Gardens, with no jeans

Sheffield's Peace Gardens, with no jeans


International, technology

About the author

Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event. His focus is making the business case for sustainability and corporate social responsibility (CSR). He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about waste, water, and green building. He has also written for AIA's Architect Magazine. Leon lives in Los Angeles, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 50+ countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
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