On Monday October 31 at 1:00 pm PST / 4:00 pm EST, I will co-host a
webinar with
Sustainable Silicon Valley and
Engage PR about using
social media tools to demonstrate thought leadership on business issues. If used smartly, social media platforms like
Twitter can demonstrate that you are a leader and trusted source within that field.
Simply promoting events or products and services will send your social media presence to one place: no where. Unless you have that marquee brand, you will have to earn your status as a reputable and safe focal point of information. All social media tools have their place; for me
Twitter is what has worked, so that will be my focus during the one-hour webinar Halloween afternoon. To that end, if your focus is on technology and sustainability, you should consider joining
EcoCloud, where you can connect with Silicon Valley companies, researchers, policy makers, and entrepreneurs.
You can register here.
Pictured: San Jose at night (from Wiki Commons).
[...] in a New Era of Energy Awareness Nov 10, 2011 No Comments by Leon Kaye Wandering around Japan’s cities at night, I see a huge difference: less windows and the iconic neon signs are illuminated at [...]