We have always been huge fans of Daniela Mercury because of her hard work to entrench cultural sustainability throughout Brazil. Now we can say that Daniela is becoming an ambassador for Brazilians’ advocacy for environmental sustainability, too.

What is so admirable about Daniela Mercury is her breathtaking work ethic and what seems to be her inability to rest. Just a few short weeks from her annual performances at Salvador da Bahia’s Carnaval (an event she has revived and turned into a renowned musical extravaganza), she was in Manaus, the Amazon’s largest city, for the International Forum on Sustainability. Attendees included Avatar and Titanic’s director James Cameron, former California Governor Arnold Schwarzenegger, and Al Gore. Mercury was hardly a passive observer: in fact, after Governor Schwarzenegger spoke, she asked him when the US would eliminate the tariff on Brazilian cane ethanol.

While this portal concentrates on issues that challenge Brazil’s cerrado, the Amazon is still a region that faces peril. With Brazil already established as one of the world’s most important food exporters, pressure on pristine regions like that of the Amazon will only continue. While environmental concerns definitely matter, there is a human cost to unchecked development as well. Mercury’s appearance, and advocacy for people who have done nothing but live their lives the way they see fit, gives a compassionate face to advocates of sustainability in and outside of Brazil. The pictures of Mercury with an indigenous leader below display the emotional price that is paid when outside investors treat a land like a commodity without any consideration for the folks who have long been vested in the region.

Brazil has made impressive strides the past decade, and its leadership and business community have appeared to take notice that economic development can coexist with conservation. Let’s hope they make such a commitment. It’s refreshing, but not surprising, for Daniela Mercury to show more than a vested interest in another area of her country.

Pictures courtesy of her New York-based publicist. To learn more about Daniela Mercury, join her International Facebook Page.

Daniela Mercury embracing a local indigenous leader

Daniela Mercury embracing a local indigenous leader

Daniela Mercury with indigenous leader, another shot

Daniela Mercury with indigenous leader, another shot

James Cameron and Daniela Mercury with a local indigenous leader

James Cameron and Daniela Mercury with a local indigenous leader

James Cameron (center) introducing Daniela Mercury to a local Amazonian

James Cameron (center) introducing Daniela Mercury to a local Amazonian

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About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.