Recycling cans and bottles seems so passe compared to Coca-Cola’s latest green messaging.
In the
Philippines,
Coca-Cola and
WWF built the country’s first plant-based
billboard. Spanning 60 by 60 feet, the billboard is composed of Fukien tea plants, each of which can absorb 13 pounds of CO2 a year--for a total of 46,800 pounds of carbon annually.
The billboard does not dismiss recycling, either. Each of those 3600 tea plants were planted in a repurposed container that was filled with organic fertilizers and compost. As a nod to modern farming, the billboard has a drip irrigation system to keep the plants healthy and green.
Coca-Cola and WWF have partnered on several projects around the globe, and the arrangement is an example of how NGOs and multinationals can share knowledge and solve problems from
waste diversion to water stewardship.
By the way, Coca-Cola
released its sustainability report this week, too, and it is worth a read to hear what the European bottler is doing on the corporate social responsibility (
CSR) front.
[...] and the holy grail for Canada and Russia: trans-Arctic shipping.The polar campaign is another joint effort between Coca-Cola that has seen them work together from sustainable sugar in Brazil to water [...]
[...] and the holy grail for Canada and Russia: trans-Arctic shipping. The polar campaign is another joint effort between Coca-Cola that has seen them work together from sustainable sugar in Brazil to water [...]