Recycling cans and bottles seems so passe compared to Coca-Cola’s latest green messaging.

In the Philippines, Coca-Cola and WWF built the country’s first plant-based billboard.  Spanning 60 by 60 feet, the billboard is composed of Fukien tea plants, each of which can absorb 13 pounds of CO2 a year--for a total of 46,800 pounds of carbon annually.

The billboard does not dismiss recycling, either.  Each of those 3600 tea plants were planted in a repurposed container that was filled with organic fertilizers and compost.  As a nod to modern farming, the billboard has a drip irrigation system to keep the plants healthy and green.

Coca-Cola and WWF have partnered on several projects around the globe, and the arrangement is an example of how NGOs and multinationals can share knowledge and solve problems from waste diversion to water stewardship.

By the way, Coca-Cola released its sustainability report this week, too, and it is worth a read to hear what the European bottler is doing on the corporate social responsibility (CSR) front.

About The Author

Tricia Widgen

GGP Food Editor Tricia Widgen brings the perspective of a professional whose career has included marketing for food companies and working with Fortune 500 companies in the management consulting industry. A proud native of Virginia's Eastern Shore, her work has taken her from Boston to Bolivia. She is a graduate of University of Massachusetts-Amherst and completed her MBA at George Washington University. She spends her time between Washington, DC, and Southern California. Her articles will cover food, consumer products, and business.