Coca-Cola has long been one of the world’s most recognizable brands, and its cousin bottling companies do quite well financially. One of them is
Coca Cola Enterprises (CCE), which until last year was the largest North American bottler. Last year CCE sold its American operations back to Coca-Cola, and is now runs bottling operations in the
United Kingdom,
France, the
Benelux countries,
Norway, and
Sweden.
CCE’s business last year left 11 billion bottles and cans emptied by 165 million consumers, a complex
supply chain where opportunities for
waste diversion can still be exploited, and a bevy of stakeholder groups including 13,500 employees who all have competing needs and demands. To that end, CCE released its 2010 Corporate Responsibility and Sustainability, or
CSR Report.
For CSR reporting mavens, the report follows
Global Reporting Initiative reporting guidelines and the ten principles of the UN Global Compact. Like other reports it is chock full of case studies and human interest stories, but full of quantitative data that allows the reader to decide whether the company is making enough impact on the environmental, social, and governance fronts.
Read the highlights, my latest on
Triple Pundit. The report is available
here.
